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360i Continues Strategic Growth with Expanded Media Services Offering: Industry veteran Laura Mete Frizzell joins team to lead practice

ATLANTA - May 10, 2005

360i, a thought leader and market driver in full-service search marketing, today announced the growth and expansion of its Media Services offering. In addition, the agency has hired industry veteran Laura Mete Frizzell to direct and develop the practice, providing broader services to clients and contributing to the explosive growth in the online marketing and search services sector.

The agency's media services business has grown dramatically, with an increase of almost 600 percent in first quarter revenues over last year. In addition to growing industry awareness of the potential ROI of online and search marketing services, the agency's media services growth has been fueled by expansion of its comprehensive offering, which encompasses strategic insight and campaign implementation in major search properties as well as:

Vertical search
Local search
Contextual advertising
Shopping feeds
Data feeds
Emerging opportunities, e.g., RSS, Mobile
Banner advertising

360i's integrated approach focuses first on opportunities that will drive the highest return on investment and volume for clients. Once the campaign is fully maximized with optimization and expansion, the team identifies and incorporates lower volume opportunities that complement and enhance the overall strategy.

Search engine marketing is quickly becoming one of the most powerful and efficient drivers of marketing ROI goals, as evidenced by the industry's explosive growth in recent years. According to a 2005 JupiterResearch survey, paid search is forecasted to grow faster than any other sector of online advertising, increasing from a $2.6 billion industry in 2004 to a $5.5 billion industry in 2009.

"We saw the need - and opportunity - to deliver full-range strategic media services to our clients with the right leadership in place, and conducted an extensive recruiting search to identify top talent to drive the development of our offering," said David Williams, 360i's chief strategist and co-founder. "Laura's accomplishments and experience equip her to be a tremendous asset to our clients and agency. With our media services expansion and experienced professional staff, we are now in an even stronger position to define and implement effective strategies that optimize our clients’ online presence and investments."

Mete Frizzell brings more than 10 years of online media experience to the firm, having managed search marketing and large-scale online advertising programs for several Fortune 500 companies. In her new role, Mete Frizzell will work closely with the agency's media managers to strategically and creatively manage tailored search marketing campaigns.

"Our primary goal is to help businesses achieve the highest return on their marketing initiatives," said Mete Frizzell. "Our expanded media services offering allows our clients to 'own' more search real estate when keyword searches are performed. It can be quite complex to achieve that, but it's incredibly valuable to our clients."

In 1997, Mete Frizzell founded the online media department for Deutsch, a New York-based full-service integrated marketing and communications company. In 2000 she joined Boston-based Media Contacts (formerly HookMedia) as a managing principal. There she was responsible for a rapidly growing digital marketing department with more $30 million in annual revenues.

Most recently, Mete Frizzell worked as an independent marketing consultant providing integrated marketing communications solutions, defining media tactics and developing and implementing strategies to help businesses define prospects.

Mete Frizzell earned a bachelor's degree in business administration from Boston University. She also holds Master of Business Administration and Master of Science degrees from Boston University, having graduated Beta Gamma Sigma.

Contact: Sarah Hofstetter
Kayak Communications for 360i
646-432-4899
sarah@kayakcorp.com

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