News
MSN Joins Google, Yahoo and Others on SearchIgnite Platform
Leading search management firm is one of the first to support MSN adCenter and MSN Keywords, adding greater visibility into online campaigns
NEW YORK - January 10, 2006 - SearchIgnite, a leading search management software company, today announced that it has added MSN's new paid search network to its list of supported engines, further bolstering SearchIgnite as an effective tool to buy, manage, optimize and track search campaigns across all major search engines.
SearchIgnite provides advertising agencies and sophisticated marketers with a single dashboard to manage multiple online campaigns simultaneously across all major global search engines including Yahoo, Google, MSN, Kanoodle, and MIVA. Using a portfolio approach, SearchIgnite provides the tools to maximize campaign effectiveness across multiple search engines based on each client's business objectives.
MSN increases the diversity of choices for marketers, giving them greater transparency into their campaigns," said Roger Barnette, President of SearchIgnite. At SearchIgnite, we're excited to add MSN adCenter and MSN Keywords to our platform, giving sophisticated marketers the tools to help them build campaigns across all the major networks, optimize each campaign based on specific metrics, plus deliver reports that show which keywords work on which engines, providing acute insight into successful search marketing campaigns."
Key elements of SearchIgnite's system include:
- Keyword building tools, including recommendations and relevancy tools
- Bid management and optimization tools, including:
- Automated Portfolio Optimization
- Advanced Grouping Capabilities
- Automated and Manual Bidding Options
- Bid Gap Management
- Day Parting
- Tracking and reporting across all engines, including:
- Tracking by Impression, Click, Action and Revenue
- Organic vs. Paid Reporting
- Reports by Campaign, Date, Keyword, Engine and more
About SearchIgnite
SearchIgnite is a leading search bid management and portfolio optimization technology that uses complex algorithms to help marketers and advertising agencies achieve their ROI metrics across all the major engines. With comprehensive proprietary campaign measurement and optimization tools, SearchIgnite delivers a single dashboard to manage multiple simultaneous campaigns in real time. SearchIgnite is a division of Innovation Interactive, a leading, diversified online marketing company offering advertisers a full suite of performance-based marketing solutions. For more information on SearchIgnite, please visit www.searchignite.com.
Contact: Sarah Hofstetter
Kayak Communications for 360i
646-432-4899
sarah@kayakcorp.com
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