News
Q4 Rounds Out Solid Year for Search among Retailers, Continued Growth for Bing
SearchIgnite issues Q4 report evaluating the state of U.S. search marketing
ATLANTA, GA - January 19, 2010 - Multi-channel retailers in the U.S. increased paid search spend by 12% in Q4 2009 from Q4 2008. These findings come from a report released today by SearchIgnite, a leading provider of search optimization solutions managing more than $400 million in paid search annually.
This was the fourth straight quarter of year-over-year PPC spend increases by retailers since SearchIgnite began tracking this metric. Other notable findings included in the report:
- December showed signs of growth from non-retail marketers, with spend up 12% YoY, marking the first spend increases across all verticals -- inclusive of travel and finance -- since August 2009 (0.6%).
- Microsoft's Bing continued to capture more of marketers’ search dollars in Q4, increasing its share of search spend to 7%. This movement was largely at the expense of Yahoo!, which fell to 16% share of marketer spend. Google remained at 77% of all spend in Q4 and throughout most of 2009.
"Throughout 2009, retailers continued to rely even more heavily on search as an efficient marketing channel to drive revenue," said Roger Barnette, President of SearchIgnite. "In Q4 we started to see other marketers following retailers' lead with increased investments in search, a good sign for the industry in the year ahead."
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape.
About SearchIgnite
SearchIgnite is a leading provider of paid search optimization solutions that enable large, sophisticated marketers to achieve their online goals faster and smarter. The company's search marketing platform gives advertisers an advanced suite of tools to manage, optimize and report on their paid search campaigns in one central dashboard. Marketers who use SearchIgnite have the ability to gather insights into the relationship between media channels, enabling them to spend smarter. Some of the world's leading brands and advertising agencies depend on SearchIgnite technology to power their online campaigns.
SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/.
Contact: Amanda Bird
212-991-4346
abird@innovationinteractive.com
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