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SearchIgnite Expands Global Presence, Partners with Two of Japan’s Largest Search Engine Marketing Firms

CyberAgent and Septeni choose SearchIgnite to increase performance for customers while improving operational efficiencies

NEW YORK – February 6, 2008 –SearchIgnite, a leading provider of search and auction based media technology, today announced multi-year agreements with CyberAgent, Inc. (4751:JP) and Septeni (4293:JP), two of Japan’s largest Search and Digital Marketing advertising agencies. The agreement provides CyberAgent and Septeni exclusive right among the largest advertising agencies in Japan to use SearchIgnite’s industry leading technology for their combined 2000 customers and 25 billion yen ($250 million USD) in annual paid search marketing.

“We selected SearchIgnite because of their industry leading technology and its unique ability to create efficiencies for our operational teams and performance for our customers,” said Yasuo Okamoto, President of Internet Advertising Headquarters for CyberAgent. “With SearchIgnite’s technology, we are able to centralize our customer reporting and can also transparently optimize all of our search marketing with portfolio algorithms and other optimization techniques -- something not possible with any other technology offering in the Japanese market. This enables us to provide superior campaign performance and better client service over any other Japanese agency.”

SearchIgnite’s search management platform boasts a wide range of international capabilities, making it an ideal choice for large, global search marketers. The SearchIgnite platform is currently the only localized search management technology in the Japanese market and is available in multiple languages. In addition, SearchIgnite supports keywords and ad creative in all languages and is compatible with all major international search engines. All major currencies are also supported, with currency conversions taking place in real-time. The agreements with Cyberagent and Septeni mark the opening of SearchIgnite’s first International office, located in Tokyo, Japan, with more office locations around the globe planned throughout 2008.

“We are proud to be the exclusive search marketing technology provider for CyberAgent,” said Roger Barnette, Founder and President of SearchIgnite. “This agreement demonstrates the worldwide appeal for our best of breed technology, as well as the breadth of our global capabilities.”

About SearchIgnite
SearchIgnite is a powerful search management and auction based optimization technology that simplifies large cross-engine search campaigns, providing marketers and advertising agencies with one central platform for managing, optimizing and tracking complex keyword portfolios in real time. Marketers who use SearchIgnite have full transparency and control over their campaigns with flexible bid management capabilities including manual bidding, rules-based bidding and portfolio optimization. Through the use of advanced predictive modeling, SearchIgnite’s Portfolio Optimization Technology (SPOT) is able to continually update and adjust keyword campaigns, minimizing manual work while maximizing a campaign’s ROI. Leading marketers and agencies depend on SearchIgnite to simplify and maximize the performance of their paid search campaigns. SearchIgnite is part of Innovation Interactive, a digital marketing services company. For more information, please visit http://www.searchignite.com/.

For SearchIgnite Japan please contact; info-jp@searchignite.com and for Employment Opportunities in Japan; recruit-jp@searchignite.com

About CyberAgent, Inc.
CyberAgent, Inc. (TSE: 4751) is a leading on-line advertising agency and media representative company. Established in 1998, and listed on the Tokyo Mothers Exchange in 2000, the CyberAgent group is committed to contributing to a new society through its work on the Internet, not only in its fields of advertising and media, but through finding promising new business and investing aggressively in developing new business. For more information, please visit http://ir.cyberagent.co.jp/ir_e/

For SearchIgnite:
Amanda Bird
SearchIgnite
212-991-4346
abird@innovationinteractive.com

For CyberAgent:
CyberAgent PR/IR Group
Akiko Kashiwa
+81-3-5459-0227
kashiwa_akiko@cyberagent.co.jp

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