News
Innovation Interactive Launches Domain Monetization Service
SiteParker uses patent-pending optimization technology to maximize domain revenue
New York, NY - May 3, 2006 -- Innovation Interactive, a leading online performance marketing company, today launched SiteParker (www.siteparker.com). An advanced domain management and monetization service, SiteParker is designed to maximize revenue from any undeveloped domain or web site.
Beta tested since September 2005 across more than 20,000 domains, the SiteParker service empowers domain name registrars and domain name holders to realize significant value from their domain visits by using a sophisticated set of algorithms to deliver an assortment of contextually relevant advertisements. In addition, beta test results have demonstrated 20X the industry click rate average. SiteParker is launching the service with industry-leading introductory revenue share of 70% to the domain holder.
The SiteParker service leverages Innovation Interactive's relationships with industry leading interactive agencies, paid listing providers, shopping portals, pay-per-call providers and other revenue generating sources to maximize revenue. All of these relationships offer the most comprehensive access to online advertising dollars within the domain industry.
SiteParker's team of software PhDs have engineered a complex predictive algorithm that incorporates key variables such as templates, click through and cost per click rates. Patent-pending predictive modeling technology then automatically optimizes the template and keyword selection, delivering the highest page yield for the domain owner.
SiteParker's service "understands" the meaning of each domain name, segmenting it into hundreds of categories to ensure that relevant messaging is delivered to each site. By tracking domain traffic on a keyword level, as opposed to a category level, SiteParker delivers the most precise revenue calculations to its domain partners.
"Whether you have one domain or one million domains, SiteParker's sophisticated service provides the features and functionality to easily unlock the value of your online real estate," said Tony Smith, Vice President of SiteParker. "Our beta tests have demonstrated unprecedented increases in response rate relative to other competitive 3rd party hosting platforms."
Detailed online account management tools provide full transparency and analytics, so domain holders can see exactly what they are earning from each page. Enhanced options include customized templates and search engine optimization (SEO), all designed to help maximize revenue from each site.
More information about SiteParker, including free enrollment information, can be found at http://www.siteparker.com.
About SiteParker
SiteParker monetizes Domain/Direct Navigation traffic using sophisticated algorithms to provide optimal yield for thousands of domains, ensuring maximum payouts for their owners. Launched in 2006, SiteParker combines patent-pending technology, search thought leadership, domain knowledge and superior monetization relationships. SiteParker is a service of Innovation Interactive LLC
Contact: Sarah Hofstetter
Kayak Communications for 360i
646-432-4899
sarah@kayakcorp.com
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