News
360i Partners with Channel Intelligence to Offer Comparison Shopping Engine Data Feed Technology in Online Retail Marketing Initiatives
NEW YORK – May 22, 2006 – Search-focused agency 360i and Channel Intelligence, the leader in technology innovation for Web-initiated commerce, today announced a partnership to enhance 360i’s retail search offerings with shopping feed integration. 360i will enhance its Strategic Retail Practice by providing access to Channel Intelligence’s online shopping feed service SellCast™ for optimization and syndication of select 360i retail clients’ product data feeds to comparison shopping engines.
Through SellCast™, 360i will augment its existing retail practice by offering merchants dynamic inclusion in shopping portals like Shopzilla.com, NexTag.com and Shopping.com as part of a multi-channel online marketing mix. Adding integration with more than 20 shopping feeds with Channel Intelligence expands 360i’s Strategic Retail practice further, providing its clients with additional exposure to expand reach and increase conversions.
Using its trademarked Search Informed MarketingSM methodology, 360i analyzes user search behavior to craft and implement an integrated holistic search marketing campaign spanning paid search and natural search optimization. 360i augments its clients’ campaigns using Search Informed MediaSM, spanning contextual marketing, display media, and emerging media such as mobile and video marketing, drawing on the insights gleaned from analyzing search behavior.
“SellCast™ was the natural choice for our online retail data platform, as it lets us deliver the industry-leading comparison shopping feed services that support our focus on measurable results for our retail clients,” said Jonathan Ragals, Senior Vice President and General Manager of 360i. “We anticipate great benefits for our clients through the core expertise Channel Intelligence provides in supporting online retail sales.”
Sales and Marketing Senior Vice President for Channel Intelligence Lanny Tucker comments, “360i brings deep retail experience with an excellent track record of campaign performance for their high-profile clients, and we are very excited to enhance their offerings with SellCast. We look forward to offering our industry-leading shopping engine data platform for their retail clients as part of the customized online marketing services 360i offers.”
About Channel Intelligence
Based in Orlando, Florida, Channel Intelligence (CI) is the leading provider of on-demand data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites, or destination shopping sites. CI’s patented optimization technology and data solutions currently facilitate over $130M in qualified sales leads daily to retailers from shopping destination and manufacturer web sites resulting in over $3M sales a day. Channel Intelligence clients include nearly 200 of the world’s best known retail and manufacturing brands such as Best Buy, Baby Universe, Belkin, Canon, Circuit City, DLink, eCost, Electronic Arts, eToys Direct, Fujifilm, HomeAnnex, HP Home and Home Office, ICE.com, LG Electronics, Northern Tool + Equipment, Olympus, Panasonic, PC Mall, Rooms To Go, Target, Teleflora, The Stanley Works, Things Remembered and more. For more information, visit the company’s website at www.channelintelligence.com.
About 360i
Using Search Informed Marketingsm, 360i produces integrated digital marketing campaigns for large brand advertisers with a foundation in search marketing. Understanding and analyzing search behavior provides the insights to engage and attract 360i’s clients’ target audience. This allows 360i to implement the most effective campaigns across auction-based media and search engine optimization. 360i also gleans insights from consumer search behavior to deliver Search Informed Mediasm solutions, including display media on auction-based media networks and advanced off-site search engine optimization strategies across social and emerging media. 360i maintains a select group of premier clients such as NBC Universal, MTV Networks, Scripps Networks, Office Depot, and H&R Block, employing a combination of strategy, service and technology to ensure return on media investment. For more information, please visit www.360i.com
Contact: Sarah Hofstetter
Kayak Communications for 360i
646-432-4899
sarah@kayakcorp.com
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