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Netmining Introduces Website Conversion Optimization Suite, Launches Behavioral Ad Network in US

NEW YORK, NY — July 28, 2009 — Netmining, a leading provider of behavioral marketing solutions, today announced the introduction of its website conversion optimization suite in the US and the launch of its behavioral ad network, Netmining EvolutionSM.

Netmining offers technology solutions that help marketers increase conversions on their websites, email campaigns, display advertising and offline sales channels. On average, only .5-5% of website visitors actually convert into leads or sales. With Netmining, marketers can convert a larger percentage of these customers even after they leave the marketer's site by delivering customized on-site interactions and off site marketing messages (email, advertising) that are specifically tailored to each visitor's current product interests.

Netmining's conversion solutions are already being used by a number of marketers in Europe such as Fiat, Danone and Sun Microsystems. In addition, more than 30 companies are currently testing Netmining in the US, including Borders and Insurance.com.

"Industry-wide research and results from our own clients' performance proves that marketers who engage in more relevant, one-to-one communication with their customers achieve higher conversion rates across-the-board," said Toon Vanparys, CEO of Netmining. "Our technology solutions allow marketers to both understand more facets of visitor behavior and easily deliver messaging across the entire customer lifecycle that is more tailored to their needs."

How It Works
Netmining measures and analyzes more data than typical targeting technologies, including browsing behavior, recency and frequency of visits, past purchase history, search queries, demographics and a calculated "propensity to buy" score. This data is used to craft individual visitor profiles without personally identifiable information (PII) so that marketers can go beyond targeting just segments of the population and tailor their communications to each user's unique interests and point in the purchase funnel.

Netmining's delivery engine then helps marketers engage in a one-to-one dialogue with their customers by dynamically customizing communications — advertising, email promotions, sales offers and online content — based on each customer's unique interest profile.

For example, marketers using the Netmining Evolution ad network are able to remarket to their past website visitors with ad creative that dynamically updates with pricing, product and promotional information tailored to each customer's latest interest profile. Website content and email communications can similarly be dynamically updated to address the site visitor or email subscriber's current product interests.

Integration with Netmining is simple — just one line of website code — requiring minimal technical resources. In addition, little ongoing maintenance is necessary to maximize performance since Netmining's self-learning algorithms continue to improve over time and marketing communications are customized automatically. This makes dynamic customer communication with Netmining both highly relevant for the customer and scalable for the marketer.

Today's announcement follows Netmining's acquisition in November 2008 by Innovation Interactive, parent company of digital communications agency 360i and search optimization technology provider SearchIgnite. Since that time, Netmining has focused on expanding its sales teams in the US, Europe and Asia and developing new conversion solutions, including the ad network.

"While most marketers optimize the advertising driving traffic to their site, very few fully optimize the customer experience after a visitor lands on their site," said Will Margiloff, CEO of Innovation Interactive. "Netmining enables our clients to capitalize on their marketing efforts by helping them continually engage with customers on a more informed level and convert more of the traffic that comes to their site into leads and sales."

About Netmining
Netmining is a global provider of behavioral marketing solutions that are proven to increase conversion rates across websites, online advertising, email programs and offline sales channels. With a real-time profiling engine that understands each individual's interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle.

Netmining solutions are used by marketers, system integrators and agencies across Europe, Asia and North America. The company is a division of Innovation Interactive. More information can be found at http://www.netmining.com/.

About Innovation Interactive
Innovation Interactive is the parent company of 360i, an award-winning digital communications agency, SearchIgnite, a leading search optimization and campaign management technology, and Netmining, a global provider of behavioral marketing solutions. With these three operating units, Innovation Interactive provides a suite of strategic digital expertise and technology solutions that address the complete customer lifecycle - from creating digital communications strategies that engage customers to delivering targeted media that drive conversions and retention. The company is headquartered in New York City with 10 office locations across the United States, Europe and Asia. Current brands utilizing Innovation Interactive solutions include NBC Universal, Office Depot, JCPenney and H&R Block, as well as some of the largest interactive agencies. More information can be found at http://www.innovationinteractive.com.

Contact: Amanda Bird
212-991-4346
abird@innovationinteractive.com

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