News
Innovation Interactive Expands International Presence, Establishes UK Office
NEW YORK — February 18, 2008 — Innovation Interactive, parent company of 360i, SearchIgnite and Netmining, today announced the opening of its London office, further cultivating the company's presence abroad and strengthening its ability to provide digital marketing solutions for brands operating in Europe.
The announcement follows a period of rapid growth for the award-winning digital services company, which last year opened its first international office in Tokyo and expanded its customer conversion solutions with the acquisition of Brussels-based on-site behavioral targeting company, Netmining.
"Whether in the U.S. or abroad, marketers are increasingly looking for innovative solutions that help them engage customers and improve the return on their marketing dollars," said Will Margiloff, CEO of Innovation Interactive. "The breadth of our technology and service offerings allows us to provide end-to-end digital marketing solutions, making us uniquely positioned to help marketers meet this challenge globally."
Through its operating divisions — 360i, SearchIgnite and Netmining — Innovation Interactive provides valuable digital expertise and technology solutions that address the full marketing cycle, from creating digital communications strategies to converting and retaining customers, for Fortune 1000 companies such as Borders, Office Depot, NBC Universal, E*TRADE and JCPenney.
Innovation Interactive's London presence strengthens the company's growing European business. In addition to the acquisition of ten year-old Brussels-based Netmining, Innovation Interactive's other operating divisions have served the global needs of many large brand marketers and their advertising agencies. Over the past twelve months, SearchIgnite has added numerous clients who use the company's technology to manage their search programs globally. These marketers have already generated hundreds of millions of Euros in revenue on an annualized basis due to the switch from other search technologies and will experience even greater success with a local client services team.
James Yancey, former Managing Director of 360i's Atlanta division, has been tapped to head Innovation Interactive's London office and help drive the company's expansion efforts abroad.
"During his tenure at 360i, James had tremendous success expanding the agency's service offerings to bring more value to our U.S. clients," said Mr. Margiloff. "In this new role, he is building out a local team of talented digital specialists who will draw on all of Innovation Interactive's best of breed solutions and technologies to help marketers in Europe address their most pressing digital objectives."
Jared Belsky, an industry veteran with more than ten years of experience in interactive brand management and consumer packaged goods marketing, will succeed Mr. Yancey as Managing Director of 360i's Atlanta division. Mr. Belsky's prior experience includes time at The Coca-Cola Company, where he managed the integrated media budget and channel strategy for the Fanta brand, and five years at Razorfish working across several pharmaceutical and CPG clients.
"Jared brings incredible, proven experience developing brand and communication strategies that propel companies to become market leaders," said John Ragals, COO of 360i. "His history and deep expertise across media and brand development are tremendous assets and we're thrilled to have him in this role."
About Innovation Interactive
Innovation Interactive is the parent company of 360i, an award-winning digital marketing agency, SearchIgnite, a leading provider of search optimization and campaign management technology, and Netmining, a proprietary behavioral platform for on-site optimization and customer acquisition solutions. With these three operating units, Innovation Interactive provides a full suite of strategic digital expertise and technology solutions that address the full marketing cycle - from creating digital communications strategies that engage customers to targeted media that drive conversions and retention. The company is headquartered in New York City with 10 office locations across the United States, Europe and Asia. Current brands utilizing Innovation Interactive solutions include NBC Universal, Borders, Office Depot, JCPenney and H&R Block, as well as some of the largest interactive agencies. More information can be found at http://www.innovationinteractive.com.
Contact: Amanda Bird
212-991-4346
abird@innovationinteractive.com
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